The IPHEX 2024 exhibition, held from August 28th to 30th in Greater Noida, was a resounding success for Influx HealthTech. The company’s booth experienced an unprecedented influx of visitors, reflecting growing interest and excitement around its cutting-edge contract manufacturing solutions. This article explores the reasons behind the surge and features perspectives from Influx HealthTech’s Business Development Heads, Mr. Prashant Tare and Mrs. Rachana Sawant.

A Surge of Interest at Influx HealthTech’s Booth

The heightened visitor turnout at Influx HealthTech’s booth was marked by several key factors:

1. Showcasing Innovative Products: Influx HealthTech introduced a range of innovative products, including advanced clinical products, integrated functional foods, and indication based nutrition. The novelty and sophistication of these dosage forms were significant draws for healthcare professionals and industry stakeholders.
2. Engaging Demonstrations: The booth featured interactive demonstrations that allowed visitors to experience the products firsthand. These live interactions provided a deeper understanding of how Influx’s contract manufacturing solutions can enhance their product concepts.
3. Industry Guidances:  Influx HealthTech made sure that they shared knowledge on current FSSAI regulations and its adptations
4. Strategic Booth Design and Location: The booth was strategically positioned and designed to maximize visibility and accessibility. Its layout facilitated easy navigation and showcased Influx’s products in a compelling manner.
5. Effective Marketing Campaign: Prior to the event, Influx HealthTech executed a targeted marketing campaign, social media,  and industry partnerships to generate buzz and drive foot traffic to their booth.

Perspectives from Business Development Heads

To provide deeper insights into the success of the booth, we spoke with Influx HealthTech’s Business Development Heads.

"Our success at IPHEX 2024 highlights the effectiveness of our business development strategy. We focused on understanding the needs of the market and tailoring our approach to showcase how our products fomrulation address these needs. The record number of visitors is a result of our efforts to provide valuable insights and hands-on experiences with our products. This event has not only increased our visibility but also strengthened our position in the industry. We are excited to build on this momentum and continue exploring new opportunities for growth and collaboration." said Mrs Rachana Sawant, Business development Head - Nutraceutical Division

"The increased visitor numbers at our booth are a testament to the strategic planning and execution by our team. We set out to create a dynamic and engaging space that not only highlighted our latest products but also fostered meaningful interactions with potential clients and partners. The positive response we received validates our approach and reinforces our belief in the potential of our solutions to drive change in the healthcare sector. The high foot traffic is a clear indication that our innovations are resonating well with the industry." Said Mr. Prashant Tare, Business Development Head - Cosmetic & Personal Care Division

Mr. Moiz Palgharwala, COO of Influx said ‘The Inflow of visitors and their response to our displayed product and concepts creates lots of positive pressure to deliver new trending innovations in future too, its great to see people speaking about it and want to know more about what Influx has new to offer in every exhibition'

The substantial increase in visitor traffic at Influx HealthTech’s booth at IPHEX 2024 signifies a growing appetite for advanced healthtech solutions. The event has provided valuable insights into market trends and customer preferences, which will be instrumental as Influx HealthTech continues to innovate and expand its offerings.

As the company reflects on this successful exhibition, it is poised to leverage the momentum gained to further enhance its market presence and drive future growth. IPHEX 2024 has set a high bar for industry engagement and innovation, and Influx HealthTech is well-positioned to build on this success in the coming years.