In India’s blazing summers, ice pops have always been a childhood treat—cheap, colourful, and instantly refreshing. But beneath the fun was a serious problem: unregulated, unhealthy, and unhygienic products dominated the space. Enter Skippi Ice Pops, India’s first branded ice pop company, founded by Ravi and Anuja Kabra. What started as a post-failure comeback has turned into a nationally loved frozen brand.

FROM MELTDOWN TO MOMENTUM

How Failure Became Their Foundation

Before Skippi, the Kabras ran a food business under Kabraland Foods Pvt. Ltd., focusing on natural food products. Despite their efforts, the venture didn’t take off—struggling with market adoption and logistical hurdles. But instead of backing down, they took these failures as learning experiences.

During a visit to Australia, the couple discovered how ice pops were thriving as a healthy, regulated snack. This sparked the idea of reviving India’s ice pops—but this time with clean ingredients, smart branding, and safety-first packaging. Skippi was born in 2021, promising 100% natural, preservative-free, and ready-to-freeze ice pops.

THE FORMULA FOR A FRESH START

Skippi differentiated itself with:

• No artificial colours or flavours
• Real fruit extracts
• Fun, kid-friendly packaging
• Hygienic, single-serve portions

Flavours like mango, orange, cola, raspberry, and bubblegum quickly became fan favourites. Yet, early on, the journey was filled with challenges. Retailers were skeptical, consumers were unaware, and logistics were difficult. But Skippi pushed forward, using digital platforms and customer education to carve its niche.

SHARK TANK INDIA: THE BREAKTHROUGH MOMENT

In 2022, Skippi appeared on Shark Tank India Season 1. Their ask? ₹45 lakhs for 5% equity. What followed was historic—for the first time ever, all five sharks invested together.

Sharks who invested:

• Aman Gupta (boAt)
• Peyush Bansal (Lenskart)
• Namita Thapar (Emcure)
• Vineeta Singh (SUGAR Cosmetics)
• Ashneer Grover (Former BharatPe)

Together, they offered ₹1 crore for 15% equity—marking Skippi as the first all-shark deal on the show.

AFTER THE TANK: A BRAND ON FIRE

The Shark Tank episode gave Skippi instant national visibility. Online orders skyrocketed. Revenues multiplied. Within months, Skippi scaled to:

• 10,000+ retail outlets
• Major e-commerce platforms (Amazon, Flipkart)
• Partnerships with schools, multiplexes, and cafes

They launched party packs, combo flavours, and even school-specific SKUs—making the brand a favourite across age groups.

BUILDING A BRAND BEYOND TREATS

Skippi isn't just a product—it's a movement toward safe, fun, and clean-label snacking. Their branding, inspired by childhood nostalgia and modern health trends, appeals to both parents and millennials. The team continues to focus on:

• Sustainable packaging
• Expanding D2C presence
• Cold chain innovation for Tier-2 & Tier-3 cities

WHAT’S NEXT FOR SKIPPI?

With an eye on international markets and new frozen product lines, Skippi is set to become a global frozen treat brand. They’ve also hinted at innovations in healthy frozen desserts and fruit-based snacks.

💬 QUOTE FROM THE FOUNDERS

“We didn’t just build a brand; we built trust. From failure to the Shark Tank stage, every step taught us something. Skippi is our second chance—and our proudest chapter.”
— Ravi & Anuja Kabra, Co-founders of Skippi Ice Pops

COOL FACTS ABOUT SKIPPI

• 🏆 First brand in Shark Tank India history to receive an all-shark deal
• 📦 Ships to 28 states across India
• 🌿 100% natural, no preservatives or synthetic dyes
• 🚀 Revenue grew 10x within months post-Shark Tank

CONCLUSION

Skippi’s journey is more than just a business success. It’s a story of determination, smart pivots, and sticking to a vision when everything else melts away. In a space filled with artificial choices, Skippi’s natural approach won hearts, minds—and investors.

From a forgotten snack to a billion-rupee brand, Skippi Ice Pops is India’s coolest comeback story.