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XTEND BCAA ALL SET TO LAUNCH AS MADE IN INDIA

The BharatBiz 20 Mar, 2024 4201

Nutrobolt is all set to launch its XTEND and C4 supplements in India with make in India Tag.

Nutraprep a health and wellness has taken exclusive rights to manufacture and distribute Nutrabolts Xtend and C4 series. According to the sources the make in India series manufacturing will be done at mumbai based nutraceutical company Influx Healthtech Ltd which is a two decade plus old company renowed in nutrition manufacturing and its distribution will be done by Bright Performance Nutrition which again has excellent name in industry.

Initially company plans to launch XTEND powder in India with few flavours and gradually increase the flavour varieties. The strategic alliance involves sharing the original recipes and the technology transfer to NutraPrep by Nutrabolt. It aims to facilitate the expansion of the Indian supplement market while offering customers premium international products at affordable prices. The shift towards domestic manufacturing also aligns with the government’s ‘Make in India’ initiative, fostering economic growth and generating employment opportunities within the local market.

The development marks a significant milestone for the growing sports nutrition industry in India and demonstrates the commitment of Nutra Prep and Nutrabolt to provide the best possible products to customers.

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Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the fastest-growing energy drink brands in the U.S. and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the U.S.), and Cellucor® (an award-winning sports nutrition brand created in 2002). 
 
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
 
Nutrabolt’s portfolio, which is distributed in over 150 countries, is sold through the company’s own DTC platforms, Amazon, and other third-party e-commerce marketplaces, and is available at leading retailers across the U.S., including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com and follow Nutrabolt on LinkedIn. You can also follow C4 Energy® on Instagram, Facebook, and Twitter.

 

The BharatBiz

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